With the growth of Internet Marketing or Search Engine Marketing, Web development and designing has taken a special place. It is no more limited to good looking and technically efficient site. In addition, the site has to be Search Engine friendly. Various elements of a web site such as URL, directory structure play an important role in improving web page rankings.
Frame based sites which at one of time gained popularity are strict no for Search Engine rankings today. Similarly, dynamic sites are difficult to optimize for a Search Engine and should be used only when necessary. However, the site still first be made for its visitors and then comes Search Engine. A good designer or a developer ought to have sound understanding of Search Engine Marketing concepts particularly the linkage between web site elements and Search Engine rankings.
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