Shareware refers to a version of the software which can be shared with other people. The publishers of the shareware create it for the purpose of promoting its software to its potential users. Shareware marketing is a technique to promote shareware. There are hundreds of sites which accept sharewares and list them in different categories such as Education, Games, and Development.
Most of these sites allow the publishers to list their shareware versions for free and some of these sites offer premium listing which usually means better exposure for some fee. Downloads.com is one such site and is one the most popular sites. PAD file, an XML format, allows the publisher to create a single information file for each product to list its products across hundreds of these shareware sites which accept PAD format.
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