Pay Per Click (PPC) is one of the forms of Search Engine Marketing. It is today the most popular forms of online advertising.
As the name suggests, the advertiser is charged based on the number of clicks. Over the last couple of years, PPC has gained significant growth and today it represents over 85% of online advertisement spending in the Search Engine Marketing industry. The main reason for the popularity of PPC is that one can go live and start driving traffic to one's site within minutes using PPC. The other advantage offered by PPC is that it is performance based and the advertiser can set his own budget and can stop the campaign whenever he likes.
Of all the PPC programs available today, Google Adwords is the most popular program. The minimum bid amount per click for an advertiser using Google Adwords is 0.05 US $. It offers various kinds of advertisement options such as text based, banner based and even mobile ads. After the success of Google Adwords program, Yahoo and MSN have also started offering their PPC progams.
|
