Press Release has been into existence for years and traditionally used offline media. However, with the penetration of the internet, online PR which originated few years back became popular. Along with other online marketing techniques to build brand and increase website traffic, online PR gained momentum. Today, it is one of the cost effective online marketing techniques and is used across various industries.
Like Article and Ezines marketing, online PR developed as one of the ways to gain links for a site. Today, there are lots of sites which accept Press Releases. Some of these sites offer free service while others like PR Web are paid. As soon as an online property is launched, online PR can be used for promotion.
|
