Email marketing is a form of direct marketing. Email marketing is one of the widely used techniques employed in the online marketing industry. According to a research, it has been estimated that American companies alone spent over 400 million US$ on email marketing in 2006. Compared to other forms of marketing, email marketing offers various advantages. The major advantage of the email marketing is that it is cost effective. Also, the results of the email marketing can be tracked efficiently compared to other traditional marketing techniques.
Email marketing, however, has few limitations as well. Because of the growing SPAM, the acceptance of email marketing is going down and one has to be very selective and careful while using email marketing. The marketer has to be responsible regarding anti-spam policies and the privacy of its user is very important these days. In spite of these concerns, Email marketing is going to continue to be an effective and efficient marketing medium.
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