SEM (Search Engine Marketing) Quiz

1. Which of the following are the advantages of PPC advertisement over SEO?

PPC is instant while SEO is gradual
In long run, PPC is cheap while SEO is expensive
PPC listing is perceived more credible than SEO listing
PPC is easy to execute while SEO is complex
PPC is applicable to all search engines while SEO is limited to few

2. Which of the following web page element is most important for SEO on Google?

Keywords meta tag
Description meta tag
Title tag
Web page URL
Text inside H1 tag

3. Which of the following web page elements are directly relevant for search engine rankings?

Size (in kbs) of the web page
Age of the domain name
Website Hosting Service
Location of the Web Server
Number of Page Views/Visitor

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