The brand ‘YOU’…!

Lakhs of graduates passing out each year from the several establishments for learning in our country. We have been discussing the employability percentage which a report suggests to be around 26%.

How impressive does the figure sound? Comments anyone?

Well, I have been teaching and interacting with management grads across the country and to my amazement, well ‘what is a blog’? Ask a management student, and out of a batch of 80 at a certain institute I visited only two (2) knew! Talk about majors in marketing!

The rules of the game are changing now. In fact just yesterday I was attending the NASSCOM EMERGE OUT Conclave @ New Delhi, in which one of the speakers remarked, that the rules of the game are being changed every day now! Times are changing! Hmmm…

Well today its all On Line! I suggest students, while pursuing these courses they should focus at creating a brand for ‘themselves’. Why do we like donning a NIKE or a LEVIS? The general answer its a brand! My question : why cant we create our own brand? A brand ‘YOU’!!

WEB 2.0 provides enough bandwidth which could be leveraged to create successful brands! And who better than yourself as your own brand ambassador!

For starters, Blog, Blog and blog more….take your name out! Let people know you! Go discuss a case study or write a paper with others pitching in! Being on orkut is fun! Now go and find an answer as to why is orkut FREE for you? Would you ever buy such a large web space and maintain it for FREE for people?

Before you say yeah I know the answer to it, advertisements! That’s what Google does!

Well lets rattle our brains on something other than advertisements…lets think innovative!

Ideas ticking away in your mind? To discuss more click HERE