- The post introduces the recently held Fridays’ 2.0 session @ NASSCOM, as part of the NASSCOM EMERGE community initiative!
You can access more HERE
WEB 2.0, Yammer, Mashup, Dapper, Pipes, Widgets, Open API’s, WOMM…
Greek, does it sound?
Well, the 39th session of the NASSCOM Friday’s 2.0 (Emerging Companies Forum – Marketing) was a big draw, which had people belonging to a wide strata of the industry, participating with varied interests.
The session was chaired by Mr. Jay Pullur, the Founder and CEO, Pramati Technologies Pvt. Ltd.a technocrat and visionary, building teams from the scratch has been a key trait that helped Jay in establishing Pramati technologies, a company known for its innovation and quality.
The session started with Jay introducing innovative products from Pramati in the form of widgets which they evangelized as integral tools for building simple yet highly efficient methodologies for leveraging WEB 2.0
A formal kickoff then followed with Jay presenting the participants with a presentation which was a two sided discussion, with the participants engrossed.
Jay started with defining young companies. A statement which laid the foundation for the discussion “big companies already do all the old stuff well and in good scale”, made quite an impact in the participants and the focus hence shifted to how startups and emerging companies (young companies) could leverage WEB 2.0?!
WEB 2.0 and that too in 2 hours, well Jay smartly divided the presentation into Three (3) parts -:
- What is this new WEB?
- What does it mean to us?
- Why is it challenging?
WEB 2.0, a new style of working!
WEB 2.0 is more about user participation, peer production and not just simple one way publishing.
Social Media
Two simple words, yet they made every mind in the room actively interact and participate. Well why someone would not be interested when you hear “the traffic on my web site has grown 25times over the past 20 odd days, due to the implementation of this FREE widget”!
‘FREE’ strikes! And it struck!
The greek words which we started this post with now started making sense, Mashups, Dapper, Intel Mash maker, Yahoo Pipes are all WEB 2.0 tools which are the most innovative and effective tools in leveraging WEB 2.0 for the organisation.
Marketing Opportunity – Widget
How does FREE stuff adds value?
- Social Networking Applications
Jay provided with examples from some applications that Pramati did for the recently concluded Olympics at FaceBook, which generated quite a response all across.
Open social platforms were again an interesting topic of discussion which generated quite an interest in the room. Various platforms were discussed. Including the free google platform, open API’s and web services.
Extending the discussion, Jay proved how widgets could be effectively used in the promotion of products.
2. Strategy needs understanding of distribution models and uptake of new offerings
“Marketing is changing faster than ever”
- Jay Pullur
“Usefulness is no longer the only thing that matters, it’s the experience that does”
- Jay pullur
“Indian startups have not really kept the waves”
- Jay Pullur
An interesting discussion ensued within the participants, which had WEB 2.0 researchers’ sharing their experiences into what they felt was lacking in the Indian startups and how could the power of WEB 2.0 still be leveraged.
Jay mentioned the Enterprise 2.0 platform which he simply explained as a very complex combination of openness and privacy.
The change in the WEB 2.0 space was very intelligently put across which had the participants in splits and was really a thought provoking idea…”who thought a simple application like twitter could ever work”?
Well, since people today are interested into other people’s lives, thus it’s not just working; in fact we all are Tweeting, day in, night out.
Yammer, Crunchbase, Semantic Web before the participants could say why English suddenly has become out of focus again, Jay explained the various tools and how they spell magic!
PART TWO
The session was now much more interesting as now Jay kept his point through which he gave what the audience wanted…good, but what does it mean to us?
1. Specialize and grow on the fast track, remarked Jay
With a reference to the blue ocean strategy and other such methodologies, Jay was instrumental in providing the audience with methods of marketing new products and service offerings through WEB 2.0 tools.
PR2.0, Blogs, WOMM (word of mouth marketing) etc. were the cited examples
Beat the downturn, commoditization and Market pressures, remarked Jay
PART THREE
Why is it challenging?
1. Competency bar is growing up
Before the participants could voice their concerns of implementing such WEB 2.0 strategies, Jay was quick in adding the various challenges that could be faced.
“Invest little to gain a standing” – the statement clearly reflected Jay’s long term standing in the IT industry. The experience was speaking for itself.
Post the formal discussion, Jay shared his experiences with the audience. What was engrossing was Jay’s openness in coming out with the go to market strategies that Pramati implemented while they were in the process of launching their Enterprise 2.0 solution.
Lesson well learnt, and such discussion was received with great response by all present.
The session concluded with a Q&A session and the forum opened for networking which also had Jay interacting very openly
