Image optimization is the fastest growing vertical in the industry. It was found, while optimizing a webpage, mostly SEO people focused their efforts on optimizing the text on web page, but there’s a huge opportunity that’s overlooked by most; is optimizing images. With little more efforts, a huge amount of traffic can also be generated through image searching. As the saying goes, an image speaks more than words, earlier it did not exist in the case for SEO; but now SEM people start optimizing it, especially if it is related to map or comparing a list of very similar products, like camera, mobile etc.
The present Image Search applications have integrated features that help in generating significant traffic of popular search engines as Google, Yahoo and MSN. Image optimization can make vast changes to the look of the website along with its popularity amongst various search engines if proper attention and focus given.
First of all find out where and how images should fit into the user experience on the site. This is a non-trivial step. Then, try to obtain original images. Once this is in place, here are the major tips to optimize image for search engines:
- Robots.txt: Allow Make Your Image folder accessible to search engines.
- Image naming: Use descriptive file name, if possible use keyword; and use dashes between words rather underscore.
- Use anchor text keywords in links to images.
- Use a Caption By Your Image
- Using alt tags
- Using title tags
- Use relevant text around your images: Use descriptive text with targeted keywords and be placed immediately before or after the image itself.
- Include Images With Articles, & Press Releases
As we all know that crawlers are not able to read the content of images on web pages; but with the help of above mentioned ways, you have opportunities presents to bring additional visitors to your site and ultimate can be result in additional sales.
no doubt dude, Heavy images cost you money and traffic both.:). So do Image optimization. Good Stuff.