Recession has hit shores! Well, I don’t mean to reframe Recession and what it does for you through this post. Infact this post is meant to give you a solution which would help you weather the storm.
If I ask you, is your business going down in the Economic Slowdown, well, a majority of the section of audience will have a common answer: YES!
The pinch of economic slowdown has slowly reached the world of internet marketing. There is drop in spends, advertisers are cutting down their PPC budgets. But don’t you think that when your business is not generating new business, it’s important to take a risk of PPC advertising, simply because you can reach a large number of target audience quickly and who knows you can bag a million dollar deal.
What is Effective PPC (Pay Per click)
Effective PPC consist of landing pages and ad copy that speaks to your customer’s needs. You need to continue testing your offers regardless of the economy to learn when your customer’s are purchasing your product for different benefits. Or, more importantly, when they stop engaging your product completely and it’s time to invent the new version. This is also very important because research has shown that last year has seen a 10% increase in people who research online before buying in the store.
But here the question arises that everyone talks about effective ppc campaign, but how to achieve it, so at OMLogic what we do is to first understand the business of our prospective client, because unless you understand the ground by digging inside the business you cannot reap the fruit. Understanding the business objective helps us to provide not only the effective PPC solutions but also help them in creating strategies to improve their offerings.
Conversion Optimization
In every other article or blog related to PPC it is said that “Always test your ad copy, landing pages, and keywords to maximize your business goals” and this statement hold all the essence of PPC marketing. The main reason behind this is it will help you to understand your customers and better you understand them more chances of higher conversions and steep increase in ROI. At OMLogic we ensure ads are tested regularly so that we can design perfect winning solutions for our customers.
Restrcitions
When nothing is going right you should be more careful when you want to show your ads. The Negative keywords come for rescue in this situation.
For Eg. If you do not offer any discounts or free shipping then use (discounts, free) as a negative keyword, this will help you in reducing cost and incurring irrelevant clicks.
Motivate Visitors to Take Action
When you are dealing with B2B clients, ensure that you are providing them all the relevant information at one place. Provide them assets like articles, whitepapers, demo and so on. This will help your visitors to take informed decisions. But do not confuse your visitors by providing all assets or multiple conversions actions in a single page. Test it carefully and regularly which action is working for you.
This is certainly not a guide which will help you to end the economic downtime but definitely by providing relevant information, optimizing your conversion funnel and motivating your visitors will help you to fight this gloomy situation. And finally respect your visitors because finally they are the people who will determine your success.
Post contributed by: Shushant Jha
PPC Expert at OMLogic
shushant.jha@omlogic.com
