Traffic to your website-Search Engine Approach

The online website business/sales depend on the quality of traffic coming to your site. If the traffic is relevant the business will grow no matter the traffic is low or high. In B to B scenario people looks for and read article which are related to their product or they search for very specific keywords into search engines. The search engine plays a crucial role in generating targeted traffic.

There are various traffic building methods like Search engine marketing, Search engine optimization, link exchange, email campaigns, Social Media Marketing etc.

Search engine marketing (SEM) generates the traffic to business website by placing sponsor ads on various search engines like Google, yahoo, MSN, AltaVista, looks smart etc. The sponsor ads show on different pricing models like cost per click (cpc), cost per mile (cost per 100 impressions) cost per lead/Action. The Search engine marketing method is known as the quickest method of generating online traffic and leads. Sometimes it depends upon the competitors. The advertisers who want their sale fast then they can rely on search engine marketing. If you are in c2c business then Search engine marketing (PPC) will be the excellent and accepted method of generating traffic. The traffic generated by pay per click advertising is considered to be very high and relevant. The traffic depends on the allocated budget for your pay per click campaigns.

Search engine optimization (SEO) is the other most accepted method to generate relevant traffic. SEO is a free traffic generating campaign which comes under search engine marketing. The keywords play very crucial role for a search engine optimization. The selected keywords for SEO should be very much relevant to the content of website. As the SEO listing seen on organic/ free listing in Search engines so, here is a requirement of listing your website on few first pages. This will give visibility and helps to generate traffic. The messaging is very important it should fulfil the users query and attract him to click on your website to see/read more. Those advertisers which have time a need a long time branding then they can choose SEO as their marketing strategy. The optimization of website is very hard and cumbersome task. There is a requirement of dedicated SEO experts in order to get your website listed in the first few pages of search engine. There are millions of websites launched each day by companies or individual so there is a huge competition SEO. Only few sites are listed in first pages and they get relevant traffic and leads. Also I want to call SEO work as a work of deep patience where the SEO people work for months in order to get your site listed in search engines. The search engine crawlers plays important role in listing. If your content is original and very specific to your website then definitely the crawlers will show you website in the listing.

Link exchange is another internet marketing campaign in which we exchange the hyperlinks with a quality site that is somehow related to our company’s services and products. For example a php developer site will exchange their links with a site which is related to PHP, SQL, and LAMP etc. When you exchange your website link/ landing page link with an already high Page rank (PR) then there are good chances of your site to attain high PR soon. Good Link exchange vendors can help you to increase your website’s page rank and automatically targeted traffic. But at the contrary bad or wrong link exchanging may also harm your page rank. So here there is need of continuous research and finding right website with which we can exchange our link.

Email Campaigns is also a very potential channel to bring targeted traffic to your site. In Email campaigns first you collect the email addresses of your potential and targeted customers (this can be done either by search on net or by purchasing from third party) after that you send your newsletters regarding your offers, programs, and promotions. Although the conversion rate in Email campaign is very low, but for the companies having lots of good offers and good list of loyal visitors, I think email campaign is important channel. In my opinion email campaigns can create succeed stories for B2B advertisers. For a B2B advertiser the email marketing may play vital role as retention tool. According to a recent Forrester Research study, email has reached almost universal penetration, with 97 percent of consumers and 94 percent of marketers using the channel. So the email campaigns are very potential to bring targeted visitors to your site.

Social Media Marketing is utilizing social networking and user-generated content platforms to promote a product, service or content. There are lots of popular social networking sites like orkut, LinkedIn, hi5, MySpace, facebook, youtube, jigsaw etc where advertisers create their profiles and communities to discuss their products and services. Social media marketing (SMM) knows the youngest channel of online media. This channel is still its growing face but now marketers and advertisers started promoting this channel. When we create community or forum on any social network site then we adds people around us to join and to discuss the product and services. In this way we are expanding our community and at the same time we are advertising and our product and service by word of mouth. Social media is very potential source for branding your product and getting feedback about the product. The popularity of Social media can we proved by JupiterResearch poll. According to the pool in year 2007, 38% were planned to use social media which increased to 48% by 2007. The social media need to be taken care at each level. Like when we post some article related to our product/service, we need to be very much aware about the product and ready to reply the user’s feedback. This will create a long term loyalty and the right and targeted traffic will definitely increase to the website.

There is a need to give equal attention to all channels in order to get targeted traffic to your website. However the original and fresh content helps to return the visitor which helps in reducing bounce rate. Keeping fresh and relevant content will always helps in increasing traffic, because if someone like the content then he might refer or pass the link to his friends which will automatically increase the traffic.