While considering writing the 2nd post in ‘Careers in Social Media Marketing’ series, I realized that it is important to first educate our audience about Social Media.
Social Media, which was a concept few years back, has today entered the mainstream media. However, for a large number of people, ‘Social Media’ or ‘Social Media Marketing’ is still a buzzword especially when it comes to using it consciously.
Can marketers ignore the power of this medium? NO, else they want to be left behind in this socially networked world. Here is a quick and an interesting video to learn Social Media in less than 4 minutes.
As described in this video, the key reasons why Social Media is so powerful marketing tool today are:
• Ability to directly work with customers
• Customer reviews are more powerful than paid advertising
• Customers find exactly what they want
