Over the last few months, I had the opportunity to read few great books, which I strongly recommend to anyone who is looking at creating a great impact in the digital world.
In this series, I will list some of those favorite books along with the summary of the insights offered by them. In the first part, I would like start by mentioning none other than Seth Godin’s latest and revolutionary piece of writing on marketing – Meatball Sundae.
Meatball Sundae is the definitive guide to the 14 trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says 5 thousand people who want to hear your message are more valuable than 5 million who don’t.
By asking a fundamental question “Is Your Marketing Out of Sync?”, Seth Godin has attempted to help businesses and marketers apply new marketing techniques to their advantage. In his book, Seth highlights the importance of interacting with customers – including customer service and product/service itself – as an opportunity to grow the organization rather than relying on traditional mass media.
His advice to businesses that are interested in capitalizing on the online marketing opportunity is well captured in his quote:
“Organizations don’t fail because the online marketing does not work. They fail because it works only when applied to right organization and you can become the right organization.”
The Bottom Line!
“Understand that you don’t get to decide what the market demands. The market does.”
Hope you find this brief interesting enough to consider reading this book. And, some of you, who will move a step further and actually read this book, will use the insights to make a positive difference in the digital world.
In my next post in this series, I will write on another wonderful peace of work: “Made to Stick by Chip and Dan Heath”.
If you know of any remarkable book, which can be used to impact the digital world, please do let us know.
