Online Marketing Careers Blog

Simarprit Singh to Speak At OMCAR 2012

admin — Sun, 08 Jan 2012 05:31:03 +0000

Simarprit Singh, Founder & CEO, Compare Infobase Ltd, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Simarprit Singh, Founder & CEO, Compare Infobase Ltd.

Simarprit Singh started his career as a Research Associate at NIIT after doing his B.Com (Statistics) and Post Graduate Diploma in Computer Applications. He left it to start his own entrepreneurial venture- DISC Pvt. Ltd. which made training software for children and adult learners and customized solutions highlighting the investment opportunities of various states in India. He has also been a spokesperson for India at the United Nations while working as the VP – Business Development at Nucleus Software. He then returned to establishing his own with Compare Infobase where he identified and executed the idea of mapsofindia.com.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Sanjay Mehta (Social Wavelength), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Kapil Gupta (OMLogic), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve powerpoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, and Motadeals.com.

Millie Khanna, President, OM Careers Society, which is behind OMCAR 2012 said, “We want OMCAR 2012 to be a little different from other such conferences. OMCAR 2012 is not about agencies coming and presenting their portfolios but it’s about brands directly talking about what social media has done for them.”

OMCAR 2008 and 2009 have been extremely successful events and have been very well received by the industry and the audiences. OMCAR 2012, to be held at India Islamic Centre is all set to repeat the history. Agency professionals, brand managers, entrepreneurs and CXO’s of small and medium enterprises, marketing professionals, students, and social media enthusiasts can all attend OMCAR 2012 to get an insight of implementation of social media strategies in India. The registrations for the event are open and those willing to attend can book their seats on the official website of OMCAR 2012 (http://omcar.omcareers.org).

OM Careers Society is a non-profit organization founded with the vision to provide for the crunch of skilled professionals in the online marketing world. OMCAR 2008 & 2009 and now OMCAR 2012 is yet another effort at bringing together skilled people to get a better understanding of using social media for business enterprises, non-profit organizations and campaigns aimed at social good.

Arjun Anand to Speak At OMCAR 2012

admin — Sat, 07 Jan 2012 12:25:00 +0000

Arjun Anand, CEO & Founder, MotaDeals.com, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

Mr. Arjun Anand started his entrepreneurial career at the age of 24 when he started Legal Process Outsourcing specializing in Intellectual Property. 3 years later, he quit that to provide consulting in the Social Media and Online Reputation Management space. His latest venture is Motadeals.com, an alternate advertising/deals website enabling Indian consumers to buy products and services at great prices. Being a personal and corporate consumer of social media services and his involvement as a social media practitioner give Arjun a deep understanding of the various nuances of social media.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Kapil Gupta (OMLogic), Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Jai Arjun Singh to Speak At OMCAR 2012

admin — Fri, 06 Jan 2012 12:22:26 +0000

Jai Arjun Singh, Freelance Writer & Journalist, will speak at OMCAR 2012. Apart from writing for numerous publications, Mr. Singh is also an avid blogger at Jabberwock. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

Jai Arjun Singh is a freelance writer and journalist and also an avid blogger at Jabberwock. Apart from writing for various big publications like The Hindu, Tehelka, The Sunday Guardian, Open Caravan, The Indian Express and The Hindustan Times; he has also written a book about the cult comedy film ‘Jaane bhi do Yaaro: Seriously Funny Since 1983’ and another one, ‘the Popcorn Essayists: What Movies do to Writers’. He is a name well known in the media sphere and someone known to influence many with his opinions and expressions.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Kapil Gupta (OMLogic), and Mr. Girish V Kulkarni (GVK Alliance Networks).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Girish V Kulkarni to Speak At OMCAR 2012

admin — Thu, 05 Jan 2012 12:19:27 +0000

Girish V Kulkarni, Founder & CEO, GVK Alliance Networks, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Girish V Kulkarni, Founder & CEO, GVK Alliance Networks.

Mr. Girish V Kulkarni is a PHD in Media and Communication, an Entrepreneur, International Trainer & Consultant to multiple brands. Someone who started his business venture at an early age of 17 has activated Brand Promotions and Marketing Strategies Globally. With 18 years of experience in Events, Media, Entertainment & Mice, he has travelled around the world extensively and has handled various marketing projects during his career. At OMCAR 2012, he will speak about ‘Social Media for Event & Entertainment Industry’.

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Kapil Gupta to Speak At OMCAR 2012

admin — Wed, 04 Jan 2012 12:15:57 +0000

Kapil Gupta, CEO & Founder, OMLogic Consulting, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

Mr. Kapil Gupta, CEO & Founder, OMLogic Consulting shall also speak at OMCAR 2012. He is the founder of one of the top social media agencies in India. Apart from this, he is known to be a thought leader in social media marketing. After doing his B.Tech from NSIT, he graduated from North Carolina State University with M.S. in Industrial Engineering and left his job at IBM to start OMLogic Consulting. He is also the co-founder of OM Careers, a non-profit organization aimed at developing Online Marketing as the most sought after career choice in the coming times.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz, )Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Sanjay Mehta to Speak At OMCAR 2012

admin — Tue, 03 Jan 2012 12:12:05 +0000

Sanjay Mehta, Founder & Joint CEO, Social Wavelength, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

OMCAR 2012, about to be held on 13^th January 2012 at New Delhi will see coming together of some of the biggest names from the online marketing industry and brands from various niches. Different brands addressing at OMCAR 2012 will talk about their successes and failures with social media! One amongst the speakers is Sanjay Mehta, Founder & Joint CEO, Social Wavelength.

Sanjay Mehta, Founder & Joint CEO, Social Wavelength is the force behind one of India’s leading pure-play Socila media Agencies. In 1998, Mr. Mehta started Homeindia.com and thus registered his name amongst the earlier internet entrepreneurs in India. Thereon, he divested his stake in Homeindia.com and took up the position of COO at Compare Infobase Ltd. and left it to build Social Wavelength. He has over 20 years of experience in the online marketing industry and is well known and respected in the industry for his excellent endeavors.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Raja Choudhury (C3CUBE), Mr. Kapil Gupta (OMLogic), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

Raja Choudhury to Speak At OMCAR 2012

admin — Mon, 02 Jan 2012 12:01:36 +0000

Raja Choudhury, President, C3CUBE, will speak at OMCAR 2012. OMCAR 2012, to be held in New Delhi on 13^th January 2012 is the first of its kind social media conference where some of the biggest brands will talk about their successes and failures with social media. Registrations for the event are open at http://omcar.omcareers.org.

Raja Choudhury, President, C3CUBE has been engaged in building digital brands and campaigns for many big companies. C#CUBE, launched by him in the year 2007 is engaged in creating websites, social media campaigns, games, kiosk networks and apps for brands like Coca-Cola India, OurWeddingDay.com, Alchemist group and SHVO, amongst others. At OMCAR 2012, he will speak about ‘Cause marketing and the wonderful new world of Social Media Activism’.

Other speakers at the conference include – Ms. Gillian Muessig (SEOmoz), Mr. Sanjay Mehta (Social Wavelength), Mr. Simarprit Singh (Compare Infobase), Mr. Pratik Mazumder (Yatra.com), Mr. Kapil Gupta (OMLogic), Mr. Girish V Kulkarni (GVK Alliance Networks) and Mr. Jai Arjun Singh (Blogger & Journalist).

OMCAR 2012, the conference on social media shall discuss and unravel the scope of social media in the Indian context. The tagline of OMCAR 2012 is “Straight from the horse’s mouth” and it looks forward to bring various brands together to talk about their successes with social media. Thus, this is a conference with a difference which shall not just involve PowerPoint presentations but talk about actual implementation of social media campaigns and strategies by brands like HBO, Yatra.com, Motadeals.com, and Mapsofindia.com.

Why Should You Attend OMCAR 2012?

admin — Thu, 29 Dec 2011 05:16:18 +0000

The news doing rounds these days is that OMCAR 2012 is just around the corner! And, the subsequent question arising from it is ‘why should anyone attend OMCAR 2012’. Well, while the reasons are ‘to each his own’, there are a few things that would benefit every attendee!

At OMCAR 2012, an attendee shall get an inside look of how brands work in the social space and what have they been able to derive out of their social media endeavors. It also offers an excellent networking opportunity with online industry stalwarts which may otherwise be hard to reach, both during the conference and at the post-conference networking event.

Another reason why you must be there at OMCAR 2012 is to be abreast with the latest news and trends in the social space. So, if you want to learn about the scope of social media and digital marketing, OMCAR 2012 is the place you must be at. For students, it is a great place to grab placement opportunities with some of the biggest brands.

The main difference between OMCAR 2012 and other such conferences that makes it a must attend event for every social media enthusiast, marketing professional, entrepreneur, student agency professional, and brand manager is the fact that it is not a conference where agencies will come to blow their trumpet; rather, it is a platform where brands will themselves come to talk about their successes and failures with social media. So, if you are interested in gaining that ‘extra mile’ from knowledge or marketing perspective, come to OMCAR 2012 and you will not be disappointed!

OMCAR 2012 is not just for those who are related to the online marketing sphere either by aspiration or profession, it’s for everyone. How? It is where you can learn about how to use social media marketing for branding yourself for betterment of your career whether or not you are a digital marketing aspirant. Thus, you can learn about how to excel in the career of your choice by marketing your own self better!

So, if you are interested in knowing, exploring, or using social media for yourself or your business, come to OMCAR 2012 and take away some true value along!

Hear it straight from the Horse’s Mouth at OMCAR 2012

admin — Tue, 13 Dec 2011 06:01:25 +0000

Have you been to conferences where agencies come and showcase their portfolios in the name of talking about an agenda?

Have you felt duped at the end of such a conference realizing that all you had gained from it is a handful of brochures and nothing else?

Well, you would probably then better understand what it means to have a conference where individuals come, talk, discuss and debate and not SELL!

OMCAR 2012 is one such conclave aimed at raising questions and finding answers. People who know the Online Marketing world would know that Social Media is a rage that just can’t be ignored. But, the problem is that those who boast of knowing Social Media have a stereotypical spectrum of vision that could just take one up a blind alley.

So, how do you know what social media can do for various domains? Simple, hear it ‘straight from the horse’s mouth’. When some of the biggest brands and entrepreneurs come together to talk about and display what social media has done for their businesses and marketing, you are sure to look at it wide eyed. And, there is no reason for you to not believe them! Yes, of course you can raise questions!

OMCAR 2012 is not about Powerpoint case studies but real life case studies that have actually come up roses.

Social Media in Indian context is what we are looking at. When we talk about Social for India, we must know and understand that we need to look at ‘Social Media with a Difference’. Because, only then are the results possible. Hear some of the biggest brands speak and show how social media has helped them gain visibility, business, reputation and evangelism because they have not done it via a flowchart method but a little ‘differently’.

Also, OMCAR 2012 is not a ‘Sit n Listen’ format; it is ‘Listen, Think n Share’. Chats, discussions and debates are most welcome. Let’s sit and take a look at where Social Media is headed and how can it really enhance the way we have hitherto been looking at Online Marketing.

Agency Professionals & Brand Managers, Entrepreneurs and CXO’s of Small & Medium Enterprises, Online Marketing Professionals, students aspiring for a career in Online Marketing, Marketing Professionals and Social Media Enthusiasts- OMCAR 2012 is for all those who are looking for an insight into the Social Media world and how it can help or it has helped them achieve their marketing goals!

Reaching your customers through Facebook

admin — Mon, 31 Aug 2009 08:32:14 +0000

First Newspapers, Radio then Television and now Social Media. This is the way Marketers are reaching their potential customers around the world and the coming ‘Era’ is of Online Advertising i.e. through Facebook, LinkedIn, Twitter etc.

More and more businesses are jumping into social media as the ROI of Inbound Marketing continues to show that online tools like Twitter and Facebook are an effective – and inexpensive – way to reach potential buyers.

What Is Facebook?
Facebook is a social media platform for connecting people with those around them – friends, family, co-workers, or simply others with similar interests. Facebook started in 2004 as a closed community for college students (requiring users to sign up with a valid university email address) but has since expanded beyond that to high schools, corporations, regional networks, or any user across the world. Facebook allows users to connect and share information in a variety of ways. Facebook has over 250 million active users and that number continues to grow steadily. It is the third most trafficked website in the world (behind Google and Yahoo) and the most trafficked social media site in the world.

Business Goals for Using Facebook:

Get found by people who are searching for your products or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including webinars, blog articles, or other resources

Tips for Reaching your Customers:

1. Manage Your Profile:

Fill out your profile completely to earn trust.
Establish a business account if you don’t already have one.
Stay out of trouble by reading the Facebook rules regarding business accounts.
Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile.
Create friends lists such as “Work,” “Family” and “Limited Profile” for better control over your profile privacy.
Post a professional photo or business logo to reinforce your brand.
Post your newsletter subscription information and archives somewhere in your profile.

2. Connect and share with others

Obtain a Facebook URL so that people can find you easily.
Add your Facebook URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.
Post business updates on your wall. Focus on business activities, such as “Working on Product development strategy” etc.
Share useful articles and links to presentation and valuable resources that interest customers to establish credibility.
Combine Facebook with other social media tools like Twitter. For example, when someone asks question on Twitter, you can respond in detail in a blog post and link to it from Facebook.
Upload your contacts from your email client to find more connections.
Use Find Friends for suggestions of other people you may know to expand your network even further.
Look for mutual contacts on your contacts’ friends’ lists.
Find experts in your field and invite them as a guest blogger on your blog or speaker at your event.
Market your products by posting discounts and package deals.
Use Facebook Connect to add social networking features to your web site.
Suggest Friends to clients and colleagues — by helping them, you establish trust.
Buy Facebook ads to target your exact audience.

3. Use Network, Group and Fan Pages

Start a group or fan page for product, brand or business. Unless you or your business is already a household name, a group is usually the better choice.
Add basic information to the group or fan page such as links to company site, newsletter subscription information and newsletter archives.
Post upcoming events including webinars, conferences and other programs where you or someone from your company will be present.
Update your group or fan page on a regular basis with helpful information and answers to questions.
Join network, industry and alumni groups related to your business.
Use search to find groups and fan pages related to your business by industry, location and career.