First Newspapers, Radio then Television and now Social Media. This is the way Marketers are reaching their potential customers around the world and the coming ‘Era’ is of Online Advertising i.e. through Facebook, LinkedIn, Twitter etc.

More and more businesses are jumping into social media as the ROI of Inbound Marketing continues to show that online [...]

Kapil Gupta (CO. founder, OMLogic) the EMCEE for OMCAR 2009 now announces the much awaited session ‘Online Marketing : In-house or Outsource?’ by Gayatri Buddha (MakeMyTrip) and Pradeep Chopra (OMLogic) and I am LIVE Blogging the session. I can’t help noticing the enthusiasm generated at the announcement of the session.
Pradeep starts the session by thanking [...]

Social Media, blogs, twitter, mashups….the year 2008 has been all action and Action and more INNOVATIVE Action!!

Things have changed in a way which have certainly created new offerings, newer business models, personal branding are amongst the BUZZzzzz today!

Ask your client does he know why Barack Obama is the President-elect and Mccain is not!
If your client does know it, well, half your work is done and if he does not hmmm…you have a perfect playground to set your rules!
Strange it may sound, but if we trail the campaigns of both Obama and Mccain, [...]

LinkedIn Answers is one of the most powerful and under utilized Professional Networking tools available today. Here are my take on top 3 reasons to leverage LinkedIn Answers.
1. FREE Expert Advice: Obviously, the most common reason to use LinkedIn Answers is to get free advice. Almost contrary (you still need to put effort to ask [...]

Lakhs of graduates passing out each year from the several establishments for learning in our country. We have been discussing the employability percentage which a report suggests to be around 26%.
How impressive does the figure sound? Comments anyone?
Well, I have been teaching and interacting with management grads across the country and to my amazement, well [...]

- The post introduces the recently held Fridays’ 2.0 session @ NASSCOM, as part of the NASSCOM EMERGE community initiative!
You can access more HERE
WEB 2.0, Yammer, Mashup, Dapper, Pipes, Widgets, Open API’s, WOMM…
Greek, does it sound?
Well, the 39th session of the NASSCOM Friday’s 2.0 (Emerging Companies Forum - Marketing) was a big draw, which had people [...]