TiE Delhi and OM Careers present The OMCAR 2009 - The Online Marketing Summit on May 23rd at Amity Innovation Incubator, Noida from 8:30 AM - 6:00 PM. OMCAR 2009, the Online Marketing Summit, is a non-profit initiative, which focuses on ‘empowering businesses to grow by leveraging the power of Online Marketing’. OMCAR 2009 will [...]

Do advertisers believe CPC advertising?
Well CPC pricing model is not up to date to the current economic scenario. CPC pricing model got more strength during earlier recession (2000-2002). Advertiser thought of why to pay just for showing ads on websites and search engines. They opt for the option where their ads get clicked [...]

Recession has hit shores! Well, I don’t mean to reframe Recession and what it does for you through this post. Infact this post is meant to give you a solution which would help you weather the storm.
If I ask you, is your business going down in the Economic Slowdown, well, a majority of the section [...]

SearchCamp 2009 is a 2 day event aimed to bring together the best minds from the Search Engine Marketing to talk about search engine advertising, including optimization and marketing issues. The event is scheduled for the 28th February & 1st March 2009 at Chennai.
One of the exciting features of SearchCamp 2009 is ‘Careers in Search‘ [...]

The online website business/sales depend on the quality of traffic coming to your site. If the traffic is relevant the business will grow no matter the traffic is low or high. In B to B scenario people looks for and read article which are related to their product or they search for very specific keywords [...]

Getting a Pay Per Click Knowledge is not a difficult task. One can learn the PPC basics from the Google adwords learning centre, yahoo help centre or adcenter help centre. I am sure one can learn the basics of PPC marketing in 2-3 months if he/she is keen interested in learning.
As a starter PPC [...]

Google is supposed to be the best search engine for marketing the products and services by online advertisers, because of its reach among Internet users. But the popularity has its own disadvantages namely:

High Competition
High Cost
High CPA

Yahoo and MSN are other search engines, which are popular among Internet users, and competition of advertisers is comparatively less [...]