Kapil Gupta (CO. founder, OMLogic) the EMCEE for OMCAR 2009 now announces the much awaited session ‘Online Marketing : In-house or Outsource?’ by Gayatri Buddha (MakeMyTrip) and Pradeep Chopra (OMLogic) and I am LIVE Blogging the session. I can’t help noticing the enthusiasm generated at the announcement of the session.
Pradeep starts the session by thanking [...]

OMLogic is an Online Marketing Consulting and Outsourcing company, which helps organizations realize the full potential of Online Marketing in their businesses. OMLogic engagement with clients starts with helping companies ask and answer the right questions to identify the “right message” for their target customers. Followed by offering SEO and PPC promotional services to bring [...]

For those who are still wondering, here’s a presentation from SlideShare that does really well to introduce Social Media, and advocate its case.
Be warned though, there are some ’subdued’ obscenities in the presentation. Its useful nonetheless.
Social Media has really caught on like a buzz-word, and we’d all do a favor to ourselves to really get [...]

Social Media Marketing (SMM) or Social Media Optimization (SMO), which used to be buzz words a year or two years back are today considered an integral part of a large number of businesses worldwide.
Whether its blogging, community building, social bookmarking or other forms of Social Media Marketing, today, businesses are increasingly embracing them. Also, marketing [...]

Given the nature of the work in the online marketing industry, outsourcing to a freelancer works well for a large number of companies who don’t want to build either an in-house team or outsource to a large size (and thus reasonably expensive) vendor. Another reason to work with a freelancer is to use specialized expertise [...]

SEMPO recently released the results of 1st ever In-house SEO Salary Survey. Over 650 respondents completed this survey. One of the key findings of the survey is that In-house SEO salaries commensurate with experience.

The largest portion of respondents (more than 26%) came from SEO managers who earn salaries ranging between $60,000 - $90,000.
Check out SEMO [...]

Company: OMLogic Consulting
Location: New Delhi (India)
Contact Person: Kapil Nakra (kapil.nakra (at) omlogic.com)
Job Title: PPC Expert/Analyst

Desired Profile
a. Qualification: Graduate (MBA Preferred)
b. Experience:
- Passionate about career in PPC (minimum 2 years of PPC experience)
- Should have successfully managed a team of PPC professionals
- Should have handled large campaigns (alternative media campaign handling and working with international customers [...]

Company: OMLogic Consulting
Location: New Delhi (India)
Contact Person: Kapil Nakra (kapil.nakra (at) omlogic.com)
Job Title: SEO Expert/Analyst

Desired Profile
a. Qualification: Graduate (MBA Preferred)
b. Experience:
- Passionate about career in SEO (minimum 2 years of SEO experience)
- Should have successfully managed a team of SEO professionals
- Worked on websites across multiple domains (working with large corporations and international customers will be a [...]