Podcasting
Accordingly to Wikipedia, “A podcast is a series of digital-media files, which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster.”
Here is a sweet and short introductory video on Podcasting:
Podcasting in Plain English
As mentioned above, Podcasts provide an entirely new way of communication between producers and consumers. Podcasts are not bound geographically to certain area or country; they have global consumer base. Businesses of all sizes and even individuals are on the level playing field in this new communication strategy. They have access to targeted market not available before in TVs or radios.
Today, podcasting is used as a powerful medium for digial marketing. A well optimized Podcast can support your online marketing efforts. Surely, the message of the podcast has to be meaningful for it to be successful and popular. However, an important element which plays a significant role in determining the success of a podcast is its Title.
No matter how interesting the content is, no one will read it unless the headline gives them a reason to read. Titles are very important in many facets of online publishing and marketing. Here are some of the key reasons which makes title of the podcast a crucial and un ignorable element:
- Search engine results: The title of the podcast page will appear in search engine result pages.
- Search engine optimization: Search engines pay attention to the title of the page.
- Podcast directories: In many podcast directories, they show only the title of the podcast or episode and nothing else.
- RSS feed syndication: RSS allows anyone to get updated content without having to visit a site or blog regularly.
- Social bookmarking sites: The social media trend is on the rage right now. People use and share their bookmarks of interesting content through del.icio.us, StumbleUpon and many others. Often they also provide review of the page, but what remains is the title of the page.
