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SearchCamp 2009 is a 2 day event aimed to bring together the best minds from the Search Engine Marketing to talk about search engine advertising, including optimization and marketing issues. The event is scheduled for the 28th February & 1st March 2009 at Chennai.
One of the exciting features of SearchCamp 2009 is ‘Careers in Search‘ [...]
LinkedIn Answers is one of the most powerful and under utilized Professional Networking tools available today. Here are my take on top 3 reasons to leverage LinkedIn Answers.
1. FREE Expert Advice: Obviously, the most common reason to use LinkedIn Answers is to get free advice. Almost contrary (you still need to put effort to ask [...]
Last week, I had the opportunity to do live blogging for a prestigious event, NASSCOM Product Conclave 2008, which happened in Bangalore. OMLogic Consulting was the blogging partner for this conference and on behalf of OMLogic, I had the opportunity to listen to a great line up of speakers and blog about the unfolding Indian [...]
Most of us today agree about the popularity of the blogs. However, only a handful of us are really present to the impact blogging or bloggers have already made to our world - professional and social!
Today, blogging is no more a hype; it has gone mainstream.
I was amazed to see the blogging statistics (mention below) [...]
Here is the video, which we created at OMLogic Consutling to educate our customers on the paradigm shift, which has happened in the online marketing industry over the last decade.
This video highlights the importance of both ‘reaching out to the right people’ and ‘converting them’ in order to accomplish the business objectives in the context [...]
Over the last few months, I had the opportunity to read few great books, which I strongly recommend to anyone who is looking at creating a great impact in the digital world.
In this series, I will list some of those favorite books along with the summary of the insights offered by them. In the first [...]
You may already be a blogger or looking at starting your first blog. One of the reasons why blogging has taken over personal websites is that unless a website you don’t need to design and develop a blog. There are numerous ready to use blogging platforms, which enable you to start blogging within few minutes.
However, [...]
Social Media Marketing, which started as a marketing concept few years back, has evolved into a quite vast field in the online marketing space. Given the vastness (both in terms of breadth and depth) of Social Media Marketing, it offers an abundance of career opportunities for various genres of people – technologists, content writers and [...]
While considering writing the 2nd post in ‘Careers in Social Media Marketing’ series, I realized that it is important to first educate our audience about Social Media.
Social Media, which was a concept few years back, has today entered the mainstream media. However, for a large number of people, ‘Social Media’ or ‘Social Media Marketing’ is [...]
Social Media Marketing (SMM) or Social Media Optimization (SMO), which used to be buzz words a year or two years back are today considered an integral part of a large number of businesses worldwide.
Whether its blogging, community building, social bookmarking or other forms of Social Media Marketing, today, businesses are increasingly embracing them. Also, marketing [...]