Monetizing Facebook applications effectively seems to be the holy grail: While it is easy to put CPM or CPC ads onto an application and start earning some money, maximizing the revenues and tapping the full revenue potential of a successful application is definitely not trivial. With typical CPMs of $0.5 to $2 per 1000 impressions and [...]

Facebook recently announced its Connect program. There is already a good amount of buzz about Facebook Connect, and a lot of web applications are now considering ways to integrate Facebook Connect into their scheme of things to make their applications more “sticky”.

What Facebook Connect does is, it allows users to connect their Facebook profiles, [...]

For those who are still wondering, here’s a presentation from SlideShare that does really well to introduce Social Media, and advocate its case.
Be warned though, there are some ’subdued’ obscenities in the presentation. Its useful nonetheless.
Social Media has really caught on like a buzz-word, and we’d all do a favor to ourselves to really get [...]

Social Networking Platforms like the Facebook Platform allow developers to create applications that can run on the social network. Such applications have extensive access to the user data available with the social network, and can expose new functionality to the users of the social network that engages them and allows them to interact with other [...]