Google is supposed to be the best search engine for marketing the products and services by online advertisers, because of its reach among Internet users. But the popularity has its own disadvantages namely:
High Competition
High Cost
High CPA
Yahoo and MSN are other search engines, which are popular among Internet users, and competition of advertisers is comparatively less than Google. Some other search engines are Rediff, Miva, Mirago, Looksmart, Guruji etc, but these are popular in specific countries.
It is advised to not rely only on Google for the campaigns where conversions are important. To get maximum conversions, other search engines can also be tested. Alteast 25% of the budget can be divided in Yahoo, MSN and other country specific search engines to see the profitability and then based on the response, the portion of budget can be increased.
Search Engines like Yahoo and MSN usually generate less traffic but sometimes the quality of traffic is better than Google and therefore the chances of conversions is higher and at low cost. Competition in other search engines is less and therefore even with the less number of impressions the probability of getting clicks is higher than Google.
The disadvantage in advertising on other search engines is their management tools. The campaign management tools such as Adwords Editor offered for Google Adwords are very user friendly. For this reason, there is a high entry barrier for advertising on Yahoo, MSN and other search engines.
Accordingly to Wikipedia, “A podcast is a series of digital-media files, which are distributed over the Internet using syndication feeds for playback on portable media players and computers. The term podcast, like broadcast, can refer either to the series of content itself or to the method by which it is syndicated; the latter is also called podcasting. The host or author of a podcast is often called a podcaster.”
As mentioned above, Podcasts provide an entirely new way of communication between producers and consumers. Podcasts are not bound geographically to certain area or country; they have global consumer base. Businesses of all sizes and even individuals are on the level playing field in this new communication strategy. They have access to targeted market not available before in TVs or radios.
Today, podcasting is used as a powerful medium for digial marketing. A well optimized Podcast can support your online marketing efforts. Surely, the message of the podcast has to be meaningful for it to be successful and popular. However, an important element which plays a significant role in determining the success of a podcast is its Title.
No matter how interesting the content is, no one will read it unless the headline gives them a reason to read. Titles are very important in many facets of online publishing and marketing. Here are some of the key reasons which makes title of the podcast a crucial and un ignorable element:
Search engine results: The title of the podcast page will appear in search engine result pages.
Search engine optimization: Search engines pay attention to the title of the page.
Podcast directories: In many podcast directories, they show only the title of the podcast or episode and nothing else.
RSS feed syndication: RSS allows anyone to get updated content without having to visit a site or blog regularly.
Social bookmarking sites: The social media trend is on the rage right now. People use and share their bookmarks of interesting content through del.icio.us, StumbleUpon and many others. Often they also provide review of the page, but what remains is the title of the page.
Facebook recently announced its Connect program. There is already a good amount of buzz about Facebook Connect, and a lot of web applications are now considering ways to integrate Facebook Connect into their scheme of things to make their applications more “sticky”.
What Facebook Connect does is, it allows users to connect their Facebook profiles, friends and privacy rules to any site. What that would mean is that a website which was not social until now, would suddenly come alive, with the user’s Facebook Social Graph being instantly available on the website.
It looks like a lot of privileges available to Facebook Platform application developers till now would now also be available to stand-alone websites. It seems this is a very sensible balance between (a) Developing a stand-alone website, attracting users, getting them to invite friends and get them all engaged, and (b)Developing an app for Facebook that can use Facebook’s features and data, but now has no independent presence.
We can already see signs of the coming widespread adoption of Facebook Connect.
Last week, I had the opportunity to do live blogging for a prestigious event, NASSCOM Product Conclave 2008, which happened in Bangalore. OMLogic Consulting was the blogging partner for this conference and on behalf of OMLogic, I had the opportunity to listen to a great line up of speakers and blog about the unfolding Indian Software Product success story.
I must acknowledge that in the past, I never attended any conference so seriously than this one. That too, when the topics of the presentations were not directly relevant to our business. However, participating in what I called ‘Blog Marathon’ was a great opportunity. Within a span of two days, I added more than 15 posts. I must thank the team at NASSCOM for providing the necessary support in making this initiative a huge success. Although, very common in US and Europe, this was one of the few live conference blogging opportunities in India.
To share my experience: I could only jot down the bullets for the first session. In the next 2-3 sessions, I could partially convert the bullets into well-framed sentences (along with the presentations and in some cases with photos as well) and by end of the first day, we were able to make blog posts live immediately before (while Q & A was going on) or after the session were completed.
Moral of the story is: Practice, Practice and Practice!
Also, I think I am now very close to my first hundredth blog post :).
Most of us today agree about the popularity of the blogs. However, only a handful of us are really present to the impact blogging or bloggers have already made to our world - professional and social!
Today, blogging is no more a hype; it has gone mainstream.
I was amazed to see the blogging statistics (mention below) at Blog World Expo’s site and I could not stop myself sharing them with you
Over 12 million American adults currently maintain a blog.
More than 147 million Americans use the Internet.
Over 57 million Americns read blogs.
1.7 million American adults list making money as one of the reasons they blog.
89% of companies surveyed say they think blogs will be more important in the next five years.
FAREPORTAL is a Travel Technology, Travel BPO (Business Process Outsourcing), Ticket Fulfillment and Call Center solutions provider to the travel industry. Strategically located in “Silicon Alley”, in the heart of New York City, our group of Professionals is dedicated to harnessing the future of Online and Traditional travel for FAREPORTAL customers, partners and brands.
Job Description:
1. PPC Campaigns for Google, MSN, Yahoo
2. Manage over 2 Million keywords
3. Build and manage a team
4. Increase conversion rates
5. Co-ordinate with Landing page team for page optimization
6. Travel to the US required
7. Possibility of re-locating to the US
8. Optimize campaigns to increase sales
9. Must know how to use advanced technologies for keyword bidding, other tools to optimize millions of keywords
OMLogic is an Online Marketing Consulting and Outsourcing company, which helps organizations realize the full potential of Online Marketing in their businesses. OMLogic engagement with clients starts with helping companies ask and answer the right questions to identify the “right message” for their target customers. Followed by offering SEO and PPC promotional services to bring potential customers to the website and have them take desired actions.
All the members of OMLogic team are passionate about building online businesses. They are in the Online Marketing Domain from the very inception of Online Marketing in India and have built one of the leading online brands from India. OMLogic helps businesses harness the power of the Web in growing their reach or taking on bigger competitors.
Want to be part of passionate Online Marketers Team?
Competencies Required:Account Manager will be front-face to the customers, and will be required to manage sales and delivery to the accounts they will own. They will co-ordinate with various COC’s (SEO COC, PPC COC, SMM COC) in OMLogic for providing delivery to the customer and customer relationship management.
a. Good understanding of business/marketing strategies
b. Strong Analytical Ability
c. Strong Presentation and Persuasion Skills
d. Strong Project Management Skills
e. Capability to manage teams in a matrix environment.
f. Passion for ONLINE MARKETING INDUSTRY.
Qualification: a. Graduate (MBA or/and Mathematics background preferred)
Experience:
a. 3-4 years experience in Online Marketing Industry.
b. Familiarity with the SEO and PPC disciplines. Expertise will be considered as a added advantage
c. Experience in Digital Advertising Agency is a plus.
d. 2+ years experience in Sales.
e. Marketing communication experience in designing websites, micro-sites and online ads (textual as well as banner)
Please mail your resume with a cover note to careers@omlogic.com mentioning the job code in subject line.
For those who are still wondering, here’s a presentation from SlideShare that does really well to introduce Social Media, and advocate its case.
Be warned though, there are some ’subdued’ obscenities in the presentation. Its useful nonetheless.
Social Media has really caught on like a buzz-word, and we’d all do a favor to ourselves to really get a hang of it. Would love to see a lively discussion here on the topic.
LearnHub is a young, energetic, well-funded start-up based in Canada, strategically partnered with Educomp, India’s largest Education Company. LearnHub is a community-based social learning network for people who love learning and sharing knowledge, empowered by a set of tools that makes learning and teaching online easy and effective.
Across the board, we are looking for an Online Marketing Manager who is very forward thinking with potential to take up this opportunity to build biggest online network of educators and learners.
This job is perfect for you because:
- You are passionate about careers in online marketing, and can devise a diverse set of strategies to attract users to a site
- You have exceptional analytical skills and in depth understanding of Google adwords program and other ad networks
- You are creative, and always thinking of great ideas to make a difference
- You are member of various online communities and social networks, and understand what makes them attract users
- You have excellent writing and communication skills
Responsibilities of Online Marketing Manager would include:
- Effective promotion of product on various search engines through PPC
- Sign up and manage ad networks for affiliate & performance based marketing
- Off-page SEO: blogs, articles, news release, forums, directory services and search engines
- Link building
- Sending promotional emails
- Promoting product on social media websites
- Contributing Product Ideas
- Developing Content: “something interesting enough to catch people’s attention”
- Generation of ROI report
We offer great work environment, competitive compensation, and an opportunity to be part of something meaningful. This position will be based out of Educomp corporate office in Gurgaon.
Here is the video, which we created at OMLogic Consutling to educate our customers on the paradigm shift, which has happened in the online marketing industry over the last decade.
This video highlights the importance of both ‘reaching out to the right people’ and ‘converting them’ in order to accomplish the business objectives in the context of online marketing.
Hope you find it interesting and use the learning from it, while executing your own online marketing initiatives.
Google is supposed to be the best search engine for marketing the products and services by online advertisers, because of its reach among Internet users. But the popularity has its own disadvantages namely:
Most of us today agree about the popularity of the blogs. However, only a handful of us are really present to the impact blogging or bloggers have already made to our world - professional and social!
